Sembrava una follia, un gruppetto di illusi che tenta di rilanciare una tecnologia ormai data per defunta.
Invece, il piano sembra funzionare, ed i signori di The Impossible Project ce la stanno facendo, infatti, da Casa Polaroid arriva la notizia:
“Polaroid sta per rilanciare la leggendaria fotocamera One Step, e perciò sta commissionando a The Impossible Project di sviluppare e produrre un’edizione limitata di pellicole istantanee con marchio Polaroid® per la metà del 2010.”
Non solo, ma ci dicono anche, che, per l’inizio del 2010 vedremo le prime scatole marcate The Impossible Project, una nuova
pellicola bianco/nero e a colori.
La notizia originale dal sito:
The Impossible Project
inspires Polaroid to re-launch Instant Cameras
We are pleased to herewith announce a history making cooperation between Polaroid and The Impossible Project:
As we have created quite some buzz about Analog Instant Photography over the past 12 months, the Polaroid licensee – The Summit Global Group – now can’t resist any longer and announced at a press conference on October 13th in Hongkong that they will re-launch some of the most famous Polaroid Instant Cameras.
Therefore they are commissioning The Impossible Project to develop and produce a limited edition of Polaroid branded Instant Films in the middle of 2010.
The Impossible Project is proud and excited that its ambitions and all the relentless work that has already been invested are now becoming the foundation for Polaroid’s comeback as a producer of Instant Cameras.
Large-scale production and worldwide sale of The Impossible Project’s new integral film materials under its own brand will already start in the beginning of 2010 – with a brand new and astonishing black and white Instant Film and the first colour films to follow in the course of the year.
(Fonte: The Impossible Project)
